Worst of all, I never feel like I can trust that my enquiry has been received and on more than one occasion have picked up the phone to check! So rather than treating your Thank You page as an afterthought, below I offer some ways to improve the experience that your visitors (that I’m sure you’ve worked really hard to attract) have on your website. These throw away lines of copy don’t inspire me to continue doing business with the company and most often this page is a real disconnect from the rest of the website experience and the values of the company itself. And yet, that’s the best that the majority of websites I spend my valuable time visiting come up with. We will be in touch shortly.” Really doesn’t cut it for me. Here’s how we can all do better and why that’s important

A visitor who takes action on your site is very likely to return so why not make them feel like they’re truly valued by improving your Thank You page and continue building your relationship with them? When a visitor to your website completes your contact form, signs up to your newsletter or completes a sale through your online shop how do you thank them?ĭo you offer up a generic Thank You page that ‘ends the conversation’ with them or do you make them feel like you’re incredibly grateful that they’ve taken the time to visit your website and interact with you? If it’s the former then you are missing a huge opportunity for further engagement with these people.